Archive for March 2021
The Pink Shoe Posse
I was once asked to work with a nonprofit which held an annual outdoor dog performance show (think frisbees and obstacles courses) as a fundraiser.* The event had been historically volunteer-managed and raised about $20K per year, but had grown stale and needed a new strategy for growth. After the dog show chairman and I…
Read MoreMarketing for Churches? A Wedding Venue Case Study
A friend of mine lamented that couples aren’t getting married in churches anymore. I didn’t think much about this until my own daughter started planning her wedding. The differences in our experiences at private venues and churches were rather eyebrow-raising…and got me thinking…should these churches be thinking about “marketing” their wedding opportunities? First, we visited…
Read MoreDoes Your Nonprofit Need a Staff Board Liaison?
Back in the day, nonprofit boards had a Secretary. This person, often the actual personal assistant of the Board Chair from his work life, completed all the administrative duties needed for the board. She (because traditionally this was a woman) would take minutes, keep records, and perform all the necessary administrative functions of the board.…
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