Archive for March 2021

I was once asked to work with a nonprofit which held an annual outdoor dog performance show (think frisbees and obstacles courses) as a fundraiser.*  The event had been historically volunteer-managed and raised about $20K per year, but had grown stale and needed a new strategy for growth.  After the dog show chairman and I…

A friend of mine lamented that couples aren’t getting married in churches anymore.  I didn’t think much about this until my own daughter started planning her wedding.  The differences in our experiences at private venues and churches were rather eyebrow-raising…and got me thinking…should these churches be thinking about “marketing” their wedding opportunities? First, we visited…